Llewellyn Howland established Concordia Company, Inc. in 1926. He named the company after a famous Howland family whaling vessel. In 1932, Llewellyn transferred the company to his son, Waldo, and Marblehead racing celebrity, C. Raymond Hunt.

The classic Concordia yawl is one of the most successful and long-lived stock racer/cruisers ever built. Concordia Company commissioned 103 Concordia yawls between 1938 and 1966.